Cost accounting software is, on the surface, an unexciting product. Underneath, however, it's still unexciting and also wildly complex. The challenge, then, was how to make cost accounting software easy to explain and (somewhat) exciting.
We created a detailed information graphic of 3C's Ecosystem concept, to show how all elements of cost are in some way interconnected to be used in sales pitches, presentations and online. I took inspiration from subway maps, using directional lines and nodes to indicate the flow of information in a borderline-understandable format.